March 9, 2020
March 9, 2020 Adam Bryant


AB3, Host of The Bryant Land Show, talks with Merrell Ligons, CEO of Noble Savage camo in Austin, Texas. Merrell Ligons and AB3 talks about the ups and downs of putting together a brand, him putting together his camo pattern and building it up to where it is today. They also talk about turkey season.


Episode Highlights: 

  • AB3 introduces guest Merrell Ligons.
  • Rain is needed for food plots.
  • What made Merrell want to start Noble Savage?
  • Animals inspired the color scheme and design concept for Merrell Ligon’s camo?
  • Does he trust and enjoy the process or does he look at the end result?
  • He was a middle-fielder and a second baseman for minor league professional baseball.
  • Working with a to-do list keeps Merrell going.
  • How long did it take to go from concept to the product in his hand?
  • Was there a time of frustration and concern when building the brand?
  • He talks about creating his business plan and it being a ‘living, breathing document.’
  • Merrell says that he hasn’t had anyone come out negatively against Native Savage.
  • What changes will he make this year based on his testing and his distribution expanding?
  • Patience and feeling burned out when you aren’t seeing immediate results are challenges that arise.
  • Have a network of people you trust around you.
  • Where does he hunt turkey and when is their turkey season?
  • Noblesavagecamo.comhas a newsletter you can sign up for.


3 Key Points:

  1. March 21st is the opening of turkey season in the state of Georgia.
  2. Noble Savage is exploring fabrics to help hunters be quieter, more protected from weather, and comfortable in the field.
  3. Kids are a great focus group to test out the apparel.